The best (and most under-utilized) lead source

There are hundreds of places you and your team can go to source leads - high tech solutions and very low-tech classic approaches. But there is one approach that is both widely underutilized AND super effective. In fact, across the board buyers are four times more likely to buy from you if you use this approach. Curious? Check out this video for more details and a process to get more of these types of leads.

This was a little experiment in communication styles, but also gives you a preview of some of the content from our new blended learning program - Targeted Prospecting. How do you feel about written versus video newsletters? Let us know!