Luminaries Consulting
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Luminaries Consulting
  • Home
  • Services
  • Results
  • Insights & Tools
  • Online Learning
  • Our Clients
  • About Us

Customized Solutions that Deliver Results

Sales Strategy

Channel Expansion

Channel Expansion

Business:  Transportation & Logistics 

Goal: Sales approach and skills inconsistent throughout organization leading to a varying customer experience and missed sales opportunities. Lack of coordination across sales force. 

Solution: Designed and implemented a new go to market approach, including role adjustments, revised sales rules and customized sales training programs. 

Outcome: Record sales in the first year following full implementation.   


Channel Expansion

Channel Expansion

Channel Expansion

Business: Fresh Food & Drug Store

Goal: National drug store chain was going to begin selling Fresh Food (produce) in inner-city "Food Desert" locations and needed to prepare store employees.

Solution: Enabled national implementation of fresh food categories by designing on-the-job learning materials such as Standard Operating Procedures (SOPs), picture based scan tags for the check-out associates, and “did you know” calendars for the break rooms.  

Outcome: Improved front-line profitability which lead to deployment in 5000+ stores.

Customer Growth

Channel Expansion

Customer Growth

Business: Transportation & Logistics

Goal: The outside sales team was spending time growing existing customers, and finding a lot of opportunities. They needed to tap the potential of current customers and let the sales team focus on new.

Solution: Refine and focus the inside sales team, equipping them with the skills to grow customer relationships and removing barriers.

Outcome: Growth with current customers and a sales team re-focused on new business.

Aligned Focus

Product Knowledge

Customer Growth

Business:  Produce

Goal: In growth mode, their leadership team had expanded dramatically and weren't all moving in the same direction.

Solution: Guided the leadership team through creating a long-term strategy they all were excited to pursue, and able to execute. Established accountability and communication rigors to keep everyone aligned.

Outcome: A sound strategy that is helping them win!

Sales Training

Product Knowledge

Product Knowledge

Business: Consumer Packaged Goods

Goal: Two business units in growth mode merged, with two distinct sales teams.  They wanted uplift across the combined business for sustainable growth for the organization, and individuals.

Solution: Assessed and identified foundational sales skills and processes for both business units.  Created a curriculum and established business cadences to drive consistent results. 

Outcome: Opened new career paths, enabled business forecasting and monitoring and empowered customer-driven innovation.

Product Knowledge

Product Knowledge

Product Knowledge

Business: Foodservice Sales 

Goal: Missing volume targets on a specific set of products. Needed new hires to quickly learn products, customer benefits, and develop the confidence to speak and demonstrate product to the decision maker.

Solution: Designed a half day, blended learning module allowing participants time to use the products, cook with the ingredients, engage in dialogue with experts and learn from their peers. 

Outcome: Immediate improvement in volume for targeted products.

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